80% of people will research a product or service online before visiting physical premises or getting in contact. More often than not, your website is the first thing a customer sees about your business. By designing your website to your audience and business, you can leave a long lasting positive and profession impression.
Website design is focused around improving usability for the client and Google ranks for just this! Designing your website for your user, will boost your ranking position for your business online.
A good brand allows a person to identify your company straight away, often without seeing your name or logo. Website design allows your website to be distinguishable and fit into your other marketing materials!
Building trust online, is the same as building it in person. Great website design will allow you to build up report with your customer by connecting with your values and finding common ground, just like you would in person. Website design creates a digital sales brick and mortar experience.
Website design is bespoke to your company and allows your business to differentiate itself to your competitors. Standing out from the crowd online is important for a customer deciding to choose your company when researching.
Website design refers to the look and feel of the website, this is usually the side you see and interact with. It usually refers to the user experience aspects of website development rather than software development side of things. The truth is, website design is often overlooked but it plays a crucial factor in how successfully your business performs online. The main goal of website design is to allow your users to complete their predetermined action, as quickly as possible with as little interruptions to create a positive user experience for your customer. A great website design can lower the cost it takes to acquire a customer, increase referral rates, increase your sales and increase the likelihood of a customer returning.
Genysys Engine designs your website to your company values and your customers for the best results!
Having a website built with SEO allows your business to rank on Google and other search engines for your relevant search terms e.g Bridal Shop Near Me.
Organic traffic to your website is free. If your business ranks on Google its 24/7 advertising for no additional cost, lowering you overall customer acquisition cost.
Users believe a business is more credible and has more authority if it ranks online as it shows time and resources have been invested into your business.