The quality of your photograph directly impacts your conversion rate, whether your goal is the user reading an article, buying a product or registering for an event. Statistics show 93% of consumers consider visual appearance to be the deciding factor in a purchase.

When you are starting a business, affording a photograph is not always an option. With the methods in this article, you can take great photos on a budget.


create a good website product photo lighting

It's All In The Lighting

Lighting is an important step to taking great photographs on a budget. You can use natural lighting to bring out the details in your photo. If you can afford it, there are plenty of great tripod lights that you can use to illuminate your product in rooms with not so much lighting available.


create a good website product photo no blur

Avoid Hand Shaking & Blurr

Avoid blur in your photos by finding a base for your camera. If you can afford to, you should invest in a tripod stand to hold your mobile phone or camera. Even when we don’t intend to, our hands shake giving a noticeable bur to our photos. If you do not have the budget to buy a tripod you can rest your phone camera on tables, books or anything else, you can hold it steady with.


create a good website product photo background

Background Colours

You want a background that doesn't distract or interact with the colours of whatever you are taking a picture of. Play it safe and choose a white or dark background, choose the opposite for your colour palette. If your employees are wearing dark clothes, go white.

If you are taking a picture of a product, you can use table clothes, sheets, or even a white piece of paper. It doesn’t have to be fancy but it can provide a backdrop. If you can afford to, a light box is a great choice when taking pictures of products on a regular budget.


create a good website product photo new perspective

A New Perspective

In the world of online sales, more photos is better. The user cannot be physically in your store or business to touch and see the product with their own eyes so you need to provide them with as many photos as you can so they feel confident in the product or service they are buying. You are always better off having too many photos than not enough.

Knowing which angle to take from is determined by what you are photographing. For example, if you are taking a picture of a merchandise tee, you will want to take a picture of the front, back and someone wearing it. Put yourself in the shoes of the customer, what would you like to see to confirm that this is the right purchase for them.


Summing up

As your business progresses you may want to invest in more equipment or a paid photographer for your products and business photos but for businesses on a budget, or businesses just starting out. Hese steps can make a big difference to the quality of you images.