Why is Google My Business Important?
Google My Business is important because it is often the first thing your customers notice when they search for your business through Google. There are many benefits to having a Google My Business account or your business in Northern Ireland and the UK. Here are a few of the main benefits:
Boost Your Search Engine Optimisation (SEO)
A fully completed Google My Business Listing can improve your businesses local SEO ranking. It helps you appear in local business search and on Google maps when someone is looking for a product or service similar to yours. It also shows Google that you are actively trying to provide as much helpful information to your users and customers.
First Impressions Matter
As mentioned above, your Google My Business is often the first thing a potential customer sees when they look for your business or similar businesses to yours. Having a Google My Business account sets a good first impression for searchers who find your Google My Business profile, building authority and trust between your business and your target customer.
Google My Business has a reviews section which can not only boost your SEO score, but build your credibility with your target customers and increase the likelihood that they will purchase from your business. Someone discovering your business for the first time on Google, does not know your company, your staff or the brand you have built. Reading reviews from people who have already used your product or service, fills them with a sense of security that nothing is going to go wrong if they choose your business. Google reviews can build up social credibility that rivals Yelp or Trustpilot.
Make It Easy For Your Customers
Google My Business has built in customer messaging, allowing customers to message you directly from the Google Search Results to your email or phone. This can quicken up the process for them to open communication with your company and it can be especially useful if your website is slow loading.