Have Your Included Your Keywords or Search Terms?
The concept of a keyword is simple, they are words that indicate what the content is about. The algorithm that determines where to rank your website on search engines is well trained to pick up data from a structured document. You need to provide the algorithm with the correct data for it to determine the correct target audience for your content. Keywords are one way to do this. As it is trained, it knows where to find these. These are usually in your heading tags, in the content you are writing, and in your meta data ( images, title tags etc). If you are writing for your target audience and accurately reflecting your business, these words should come naturally to your content but you can also focus on keywords. If you are a relatively new business or a startup, you will want to rank with low competitive keywords so you start appearing on the first page of Google for some low competition keyphrases. After you build up authority, you can move onto more competitive terms. Using a tool like the Google Adwords Keywords tool will help you find ideas for keywords and tell you how competitive the keywords are. Remember, the machine is well trained, and will know if you are over stuffing your content with keywords, rather than providing useful information to your website visitor.