An Overview Of SEO & PPC Advertising
Pay Per Click ( PPC) Advertising
Pay per click advertising is the process of buying space on search results, other websites and platforms. You can have many types of advertisements including: videos, images and text ads. A pay per click campaign factors in, but is not limited to, keywords/ search terms, bidding strategy, ad placements, audience interest and more. When you take out a search ad, your website can appear at the top or on the first page of Google for the search terms you set up but will cost your business money everytime someone clicks on your ad through to your website. You will get charged whether the customer uses your business or not. Thus you want to make sure your website has a converting user journey and that your ads are bringing the right target traffic to your website. Your user journey is part of your SEO strategy and will help you get better ROI from your PPC traffic. As you are paying for each click, unlike SEO, when you stop paying for ads your traffic will stop. But PPC is faster, it only takes a few days for Google to review your ad and start displaying it to your target audience, bringing traffic to your website much faster than SEO marketing strategies.
Search Engine Optimisation (SEO)
SEO is the process of optimising your website to provide usefulness to human users, and structure for the search engines. SEO can both increase the quantity and quality of visitors to your website, bringing users searching for businesses like yours. How you rank on Google is down to the quality of your website, how it performs and the value it delivers to the end user. For a user to find your website on Google, they use search terms / Keywords to prompt a return from their search query. For your website to display, your website needs to contain these keywords / search terms. But it isn’t forced, it should flow naturally because your content should already contain these keywords! Google has released a new algorithm update in August 2022 to focus on user first content, you can read above there here. SEO brings organic traffic to your website, which makes it a popular choice but it also takes time and resources to rank your business on Google. With Genysys Engine, we build SEO into every website as organic traffic for your business should be a given with a good website!