A complete guide to the Google ad grants for nonprofits and charities in Northern Ireland, UK.

Google began helping nonprofits through the use of Google Ad Grants in 2003. These grants allow your charity to reach a wider audience, advertise events or encourage donations through search advertising. The Google ads grant gives your charity $10,000 in Google ad spend per month. This grant needs to be applied for and once received, you must adhere to Google rules to keep your ad grant. We have compiled a list of what you need to know to set up and manage your Google ad grant for your charity or nonprofit in Northern Ireland.

What is the Google Ad Grant?

The Google ad grant is simple. It gives your charity $10,000 per month to spend on Google ad grants. This is a lot and more than you will probably need to run your ads, especially if you are a smaller charity.

Where do these ads appear?

When you use Google, you search for something and you received a index list of pages back for your query. You may have noticed that the first few results are usually ads. These are Google search ads and this is where you can place ads for your charity to drive engagement.

This grant is a fantastic opportunity for charities and nonprofits to gain traffic to their website without spending a penny!

Who is eligible for the grant?

Below is a checklist to see if your charity or non profit in Northern Ireland can claim the Google ad grant:

You must be a registered nonprofit in Northern Ireland or the UK. You can find a list of eligible countries here. Your organisation cannot be a school, college, hospital or government institution. However, philanthropic branches of institutions might still be eligible.

  • You must have a high quality website and this must be hosted on your domain. Genysys Engine can set this up for you. View our plans here.
  • Your website must have an SSL certificate installed.
  • You must agree to the terms of service for Google for nonprofits and Google ads.

What can you use your grant for?

Your charity can use the Google ad grant to drive traffic to your website to take a specific action. Below are a few examples.

  • Educating the public about your mission and cause
  • Providing vital information to those in need of your help
  • Recruiting volunteers to assist with achieving your mission statement
  • Promoting one off or monthly donations to expand your great work
  • Increasing event registrations to raise more sponsorships
  • Building an audience to attract new subscribers for your newsletter

Genysys Engine Can Help You Sign Up

Genysys Engine giving plan will help your nonprofit sign up to Google ads for your charity to start taking advantage of your Google ad grant.