The SEO algorithm
The algorithm is just code that makes up an AI neural network. It scraps your website, looks for the content, compares it across domains worldwide and allocates you a score accordingly. The score is based on 4 primary categories:
The performance of your website matters. Your performance score takes into account many things including the speed your website loads, the order in which your website elements load, how the website is coded, the size of files/ images if you use popups or not and much more. Google want your website to deliver a positive experience to the user and if it takes over 4 seconds to load ( front end and back), their users will get frustrated, thus you will be given a lower score.
Accessibility is becoming more important for businesses and Google rewards those who make the effort to ensure all users can access their website information. Accessibility is simply making your website accessible to those with disabilities, the elderly and those with poor internet connections. Once again this is based around creating a positive user experience for all. Examples of this include the colours and fonts that you use or the device they use. A blind person will use a reader device and they tend to read the navigation bar twice, so owners of the website need to make sure this is not being read twice for the user by removing the function for the device.
This is what you would know as SEO. It is the technical side of making your website readable to the engine itself. You can view how the algorithm sees your website using the following steps:
Head to your websites address bar
You will see a bunch of code come up, this is what the algorithm reads. You can also view this through your Google Search Console. Read how to use this using this link : https://genysysengine.tech/searchconsole
Although it all looks like an alien language, it is in fact structured and this is where metadata and tags become important. These should be used throughout your website but I will explain it for blogs specifically.