How to optimise your website for search engines to rank on the first page of Google.

50% of small business website traffic comes from Google. This is of course and average and varies across industries. If your business wants to rank on the first page of Google to position your website in front of your target audience, Search Engine Optimisation (SEO) is a must! Most Google users click on the first link at the top of the page in the search results. The higher you can rank for your desired search terms on Google, the better your chance of getting found by your target market. The article covers Genysys Engine tips for ranking your website for search terms.

Where do you begin with SEO?

The first step in writing or producing content is always research. You must be aware of the keywords being used by your audience in order to rank for them and determine whether they are relevant to your company. You may find many excellent and free programmes online to assist you. The Google Keyword Planner is the one we prefer to utilise. You can use it to forecast keywords, locate new keywords, and discover keywords that your rivals are using.

It is important when carrying out keyword research to base it on your business. If you are a brand-new business and have bought a fresh domain, then you must build up some context and authority online. Thus your odds are better ranking for low-level keywords first while building up content around the medium and high competitive keywords longer,. The Google Keyword planners inform user of the keyword difficulty.

Create high-quality website content

The keywords your audience uses, why they use them, and how much work it will take to rank for them are all known to you thanks to your rival research. It's time to produce informational and relevant material for your audience. Your writing should be clear, concise, and simple to read and comprehend. Your reading level ought to be determined by your audience. Additionally, your content should be dense with your search terms but not too dense. To maintain your material natural and valuable for website users, we advise aiming for 10% keywords in your content.

Optimise your website for all devices

Technology is improving daily, and people have become accustomed to fast, high-quality experiences. To rank on the first page of Google and other search engines, you want to ensure that your website delivers the best experience to your user. To do this, you want to ensure your website is optimised for mobile, tablet and other devices. It should look good, be usable and be fast loading with no annoying interruptions.

Build Backlinks to your website

A backlink is a link from other websites to your website. Backlinks signal authority to Google and demonstrate that your website is trustworthy. It is a common misconception that you need 1000s of backlinks to rank on the first page of Google. Having more backlinks aids the process for very competitive keywords, but for medium and low keywords, you can rank with a few. Building backlinks is about frequency, your backlinks should grow organically over time as your business does. The frequency and quality of the backlinks are much stronger than a high volume purchased simultaneously! You can gain backlinks by guest blogging, participating in forums, entering award shows, press releases, social media and networking with other businesses in your industry.

Focus on the USER not the SEO

Optimising your website for search engines structures and organises your website in a way that makes sense for both users and search engines. A heavily weighted ranking factor for Google and other search engines will be delivering value to the user. Every website user has an intention when they use Google, whether its to find an answer, research and find information or entertain them. It is your responsibility as a website owner to ensure your website helps the user find what they are looking for and complete their desired action in quick and pleasing manner.

Keep your website up to date

Yell (2021) found that small business owners in the UK who updated their monthly received 54% more sales than those who did not. One reason for this is that up-to-date information and fresh content can help you rank higher on Google. You will also want to make updates based on your audience data. We recommend monitoring website performance, through Google Search Console and Google Analytics. To monitor what keywords your users are using to find your website and how they are engaging with the content on your website.

OR there is an easier way to rank on the first page of Google.

Following the tips listed in this article will help you improve your website’s ranking on search engines, but remember, it takes time to rank on Google and see results. The average timelin for new websites is 3-6 months, depending on the business, domain and the industry. If you keep researching, creating content and optimising your website based on the results you will see improvement.

We understand that this is time-consuming which is why Genysys Engine offer you an easier and quicker solution to ranking your website on the first page of Google. Our Guided Website Platform is a communication tool between your business and our engine.

Our engine carries out the same processes as a team of marketers, designers and developers with great results. It works alongside your team and business to reach your goals. Simply speak to the engine through voice text and media, and tell us who your audience is and a few terms you would like to rank for. Our engine will conduct keyword research for you and create an action plan for your business to rank online. It will provide you with content suggestions to build your search terms and rank your website on the first page of Google. Our engine designs and develops the website to save you time and ensure your website looks and performs great across every device.

When we give the power to any individual to create a website from speech, text and media alone, we can create a beautiful internet with space for every small and micro business owner in our community. Set your business in motion, power it with Genysys Engine.